The Admissions Persona Guide
Generation Z Zoey, a recent high school graduate
High/Low Henry, a high-achieving, low-income student who is underserved by traditional admission efforts
Transfer Tracy, a soon-to-be community college transfer
International Isaac, a non-U.S. student seeking to attend an American university
"Our admissions team really liked it. The one-on-one chat component gave them a chance to make a stronger connection with the prospective student.”
"We're meeting our prospective students where they are most comfortable asking real questions about a monumental decision."
"Prospective students want to be able to use social media, talk to admissions and engage through chat. This allows them to do that.”
Build the university reputation, attracting more applicants and converting accepted applicants into matriculated students.
Provide their students access to key members of the university community throughout the application process.
Provide current students easy access to professional career counseling and job search guidance.
Connect current students with alumni, as well as alumni with each other, to continue to add lifetime value to their college experience.
Brazen Technologies
3033 Wilson Blvd.
Suite #470
Arlington, VA 22201
Phone: (703) 879-8029
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