There’s a lot recruiters can learn from marketers, but at the end of the day, recruiting isn’t marketing - at least not completely.
Sure, recruiters find and attract candidates to jobs just as marketers find and attract prospects. But recruiters have responsibilities above and beyond marketers because when qualified candidates walk in the door, the recruiter, once a seller, becomes the buyer.
In this recorded webinar, you'll hear from our very own Director of Marketing, Joe Matar, a seasoned marketer who has lived the previous three years of his career at the intersection of marketing and talent acquisition.
Watch this previously recorded webinar to learn how you can be a better recruitment marketer. Specifically, Joe will discuss...
- The marketing principles that apply to recruiting
- The importance of your message and your brand
- How to optimize your recruiting funnel
Join Joe Matar from Brazen to learn how you can enhance your recruitment marketing efforts by thinking like a marketer.
Joe Matar
Director of Marketing at Brazen
Joe has over ten year's experience in marketing for both the client and agency side. He recently made the transition to the recruitment space and brings a breadth of knowledge about marketing that he knows can help talent acquisition teams.
Before joining Brazen, Joe helped successfully grow a digital marketing agency from a few people to over 20 that worked with international brands such as Transamerica. Joe is also a very successful speaker and has spoken on topics ranging from digital marketing to employer branding to the psychology behind marketing. With an M.B.A. from the University of Iowa, Joe is poised to help recruiters be better marketers.